Q: Why should an OEM consider digital inkjet integration?
A: The question of why digital inkjet is really a matter of application needs. Some vendors are comfortable with an aftermarket solution. In this case, the manufacturer has no requirements or responsibilities with the vendor. Undeniably, taking the initiative to integrate a digital inkjet print engine provides more advanced features and greater functionality. I like to use the example of a remote starter on your automobile. An aftermarket remote starter allows you to start and stop your vehicle from a distance. In contrast, if you have the manufacturers remote starter you are able to do more things like adjust the temperature, turn on the radio and even adjust the seat position. These more advanced features are only available directly through the manufacturer as they have more intimate knowledge of the systems. Something no aftermarket solution can offer.
Q: Can you tell us more about the changes at Colordyne this year regarding the new business division?
A: For the first 8 years, Colordyne Technologies focused its efforts on the narrow web label and tag market. We primarily sold digital print solutions to label converters, private label manufacturers and brand owners. As inkjet technology advanced, we saw the opportunity to expand the markets and applications we serve. To gain access to these new markets, we realized that we needed SIPs in those spaces who would be intimate with the applications. For this reason, Colordyne’s new business division was formed.
In this part of our business, we focus on working with SIPs who have solutions in our new target markets but have yet to take on the challenge of integrating digital inkjet. Colordyne currently has SIPs that work in markets such as commercial print, corrugated, packaging, flexible packaging and paper converting. We rely on our partners to help us transition our digital inkjet technology in a way which will best meet the needs of their customers.
Contact us today to learn more about Colordyne’s inkjet integration. Our team will be happy to work with you!